Good news no longer sells

By Katharine Swan On Friday, December 21, 2007 At 10:58 PM

Who says news has to be negative in order to sell? Michael found this article about the Saguache Crescent — a local paper in a small Colorado town that specializes in good news.

I found the article interesting because it operates on the exact opposite premise of big newspapers and newstations:

"There's plenty of media that will center on anything bad, the crime, accidents," said Coombs. "Doesn't sell papers. Good news sells papers."

It's sad, though, because as wonderful and wholesome as that sounds, it sounds like the paper actually isn't bringing in enough money to continue on to the next generation.

I've thought about it before, but this story is a reminder of how focused we (as a society) feed on gossip, drama, and stories of other people's misfortunes. We're so focused on the negative that a positive publication like the Crescent no longer has a place in our world.

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Katharine Swan is a full-time freelance writer with more than 5 years of professional writing experience. In addition to maintaining several personal blogs, she writes a variety of online marketing materials for clients, including company blogs, articles, and press releases. In her free time, she spends time with her horse, reads, and writes fiction.

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