Business cards for writers

By Katharine Swan On Wednesday, January 23, 2008 At 3:08 PM

I'm not sure how, but at some point I got signed up for some jobseeker's newsletter. I haven't opted out because periodically they do have good articles. Recently they ran an articles about getting free business cards from VistaPrint.com to aid in a job search.

The article made me think of two things: business cards for writers, and my own experiences with VistaPrint.com.

First of all, I think highly recommend getting yourself some business cards, even if you only write part-time or do all your business online. Business cards are great because clients are more likely to hang on to an attractive rectangle of cardstock than they are your invoices or old emails. Here are some of the ways I use my business cards:

* Handing them out to interview subjects
* Attaching them to invoices, contracts, and other paperwork sent through the mail
* Passing them out at events (I'll tell that story another time)
* Giving them out to anyone who might eventually become a client, or know someone who could become a client

As much as I think business cards are a necessity, I don't particularly recommend VistaPrint.com. Here's why:

* They charge you to upload your own design, even on their "free" cards.
* Their cards are slightly smaller and thinner than most business cards. The differences are slight, but they're striking when you're comparing them side by side with other cards.
* They charge for a nice finish on their cards. If you don't get the nice finish, your cards look like regular cardstock. If I wanted that look I'd make them myself!
* The "free" cards are only available once. After that, you have to pay, and they cost almost as much as higher quality cards do from other places.

For my current business cards, I used OvernightPrints.com. Here's why I like them better:

* They don't charge you to upload your own design.
* Their cards are full size and made of heavier stock.
* They offer a free U/V coating, which creates a professional shiny finish. Even without the coating, though, the finish is professional — satin matte, instead of shiny.
* They offer small quantities, something that not all print shops do.
* Their prices are pretty reasonable: for one-sided cards, $9.95 for 100, $24.95 for 250, $34.95 for 500, and $39.95 for 1,000.

I'm quite proud of my cards (which were, by the way, designed by one of my clients). Here is a picture:



You'll notice the intesting job title on the bottom card. Those of you who have read my blog for a long time will remember when I decided to list my title as Literary Goddess. I ordered a small print run of these ones, which I give to friends and clients with a sense of humor, and a larger print run of the regular cards for the more serious clients.

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Blogger Irreverent Freelancer Says:  

Thanks for the recommendation. I've been wanting to get new business cards ever since I have a professional logo designed 18 months ago. Yeah, I'm really on the ball with these things, aren't I? LOL

 
 
Blogger Katharine Swan Says:  

Kathy,

Don't worry, you aren't the only one... I've been working on updates for my website for more than six months now, I think it is, and I still haven't finished them... And at the rate I'm going, I could see still being at the same place in another year (though I certainly hope not!).

 
 
Anonymous Michael Jones Says:  

Great post!

I was just on VistaPrint last evening ordering business cards and canceled my order when I realize I couldn't upload my own design for free.

Your post was right on the money, and I'm on my way to check out the site you recommended.

Your cards are beautiful!

Have a great day!

MJ

 
 
Blogger Katharine Swan Says:  

Michael,

Thanks for visiting, and I hope you like OvernightPrints.com!

 

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Katharine Swan is a full-time freelance writer with more than 5 years of professional writing experience. In addition to maintaining several personal blogs, she writes a variety of online marketing materials for clients, including company blogs, articles, and press releases. In her free time, she spends time with her horse, reads, and writes fiction.

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