Perfecting my blog

By Katharine Swan On Wednesday, January 09, 2008 At 6:09 PM

I'm making some changes to my blog that I hope will improve its ranking.

I found out from a client of mine — an online marketing company for whom I write press releases, articles, and blog posts — that choosing multiple post categories (or labels, as Blogger calls them) can get you dinged for duplicate content.

I'm really bad about choosing multiple categories — sometimes I'll choose four or five for a single post! For each category I choose, my post shows up on a page with all the other posts with that label. So if I choose four labels, my post shows up on four label pages, as well as the main page, the archive page, and the individual post page.

I don't know if that really results in getting dinged for duplicate content, but I might as well try limiting my posts to one label each. And anyway, it'll make things simpler, and perhaps even help me focus my blog posts a little more.

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Blogger Harmony Says:  

Interesting. I sometimes blog about multiple topics in one post and try to cover it all with appropriate tags.

Let us know if you notice any difference when you use only 1 label!

 
 
Blogger Irreverent Freelancer Says:  

Well, who knew? I'm very guilty of this too. I'll be watching for updates in regard to using only one label. Perhaps I should start testing it out myself.

 
 
Blogger Katharine Swan Says:  

Harmony and Kathy --

Yeah, I figured I wouldn't be the only one. I'll let you know how it goes, or if I find out anything else.

 
 
Blogger Brandi Ballard Says:  

I'd been using multiple tags on my blog too. Guess I need to clean that out. BTW I like your blog, I'm also a writer in Colorado. :)

 
 
Blogger Katharine Swan Says:  

Brandi,

How nice to meet another Colorado writer! Feel free to email me if you'd like -- I'd love to get to know one another better!

 
 
Blogger Katharine Swan Says:  

I posted a follow-up on this. Thought you guys would like to know.

 

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Katharine Swan is a full-time freelance writer with more than 5 years of professional writing experience. In addition to maintaining several personal blogs, she writes a variety of online marketing materials for clients, including company blogs, articles, and press releases. In her free time, she spends time with her horse, reads, and writes fiction.

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