The Borders shakeup and the publishing industry

By Katharine Swan On Tuesday, January 06, 2009 At 1:53 PM

We've all been hearing about the struggles of the publishing industry lately. Apparently, booksellers are being hit hard, too — even the major ones.

Amid Slumping Sales, Borders Replaces CEO

Michael and I spend a lot of time in bookstores, frequenting their cafés as well as buying the occasional book. Admittedly, we're not Borders people — our bookstores of choice are usually Barnes & Noble or our local independent chain, Tattered Cover. However, reading about any big bookstore having problems interests me because of its implications for the publishing industry.

The story says that one of the reasons Borders is suffering is because of competition from online sellers such as Amazon. This is a trend I see in the writing industry in general — pretty much every writer I know does business primarily via the Internet. But combined with the growing interest in ebooks, I would say this is a sign that the industry is going virtual with a vengeance.

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Katharine Swan is a full-time freelance writer with more than 5 years of professional writing experience. In addition to maintaining several personal blogs, she writes a variety of online marketing materials for clients, including company blogs, articles, and press releases. In her free time, she spends time with her horse, reads, and writes fiction.

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